European Capital of Culture – a title that’s really a series of events

Bildergebnis für aarhus 2017In times like these projects such as the European Union’s Capital of Culture are more important than ever. Brexit, the French Front National, the AfD in Germany and many other parties and their populists leaders across Europe are threatening the union’s core values. The events and projects hosted and organised over the course of a year by the Capital of Culture are working against the division of our society and have the potential to bring us closer together. Incidentally, carrying the title also improves the host destination’s socioeconomic development (2004 Palmer Report), which is nice.

The 2017 host is Aahus, Denmark and they’ve already kicked off their cultural year with an impressive event featuring a parade, light installations, fireworks and large scale projections. Have a look.

Denmark’s government is pro EU, which unfortunately cannot be taken for granted these days. I’m very curious how Aahus is going to utilise the title of Capital of Culture and how, once more, events will bring people closer together. It is a great chance that shall not be missed.

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gay_flag-svgOktoberfest Dublin, since its first year in 2008, has become an institution in the Irish event calendar. After successful first years the event tumbled through the recession and an organisational crisis, but has been back on track since 2013, which is when I came on board. I’m not claiming to be solely responsible, but the two are not entirely unrelated.  So, two years ago we started to add theme nights during the more quiet days as a marketing initiative. I guess I had the most fun two years ago, shopping for outfits for all staff and spending 700€ on costumes for Wacky Wednesday. In addition to that we hosted Pink Tuesday, which was our LGBT night on two nights during the 18-day event. An Irish member of our team is gay and is quite familiar with the scene in Dublin, so he dropped the name Panti, who is Irelands most famous drag queen and gay rights activist. Until today we never managed to get her to visit us for Pink Tuesday at George’s Dock, where Oktoberfest Dublin takes place parallel to the original event in Munich. However, I once stumbled across a TED talk by the so called Panti Bliss, which is Roy O’Neill’s stage name, who is behind the famous drag queen.

In her 20 minute talk she addresses the difficulties she encounters as as a gay person in public and told the audience about an example that really stuck with me and made me reflect on my own attitude towards homosexuality in our society. She claimed that when she walks down the street holding her partner’s hand, it would automatically be a statement and people would recognise them as gay – even without a negative attitude, it means robbing them of this intimate privilege straight couples take for granted. And I had to admit that that was true for myself. I realised that when I see two guys holding hands in public, I am sometimes confused without even having consciously thought about it. Then I normally think to myself “oh, of course, they must be a gay couple” and that’s usually it. This is precisely what Panti was talking about. This is just one of the very valid points she touched on, but it inspired me to think differently about our Oktoberfest’s Pink Tuesdays.

This post is a plea for more LGBTQ theme nights at events. If you’re an event organiser think about how you can celebrate gay pride as an ancillary event or as a bar night or fashion show or whatever comes to mind. The point is to help our society become truly accepting of homosexuality and to share the privilege of holding hands in public as an intimate subconscious sign of affection towards your partner with everyone. Creating spaces for gay people where everyone can celebrate without having to worry about being attacked or singled out for their sexual orientation will get everyone used to the image of any manifestation of gay love.


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World Cup Fan-Fest: The Team Behind The Game

This is an article that was published on a local blog by a journalist, who followed me around for a day. I translated it from German.

© Hamburger Abendblatt

Tina and Yasha during the match in the VIP-area © Hamburger Abendblatt

When 50,000 people get together for a World Cup party, there is a lot of stuff to take care of. A look behind the scenes of the KIA fan-arena on the Holy Spirit field in Hamburg.

It is an extremely rare moment. Jascha Bergmann sits on one of the big brown equipment boxes next to the stage, with relish he pulls on his cigarette and stretches his legs. “Magnesium for breakfast helps,” Jascha says and laughs. The first time in eight hours that Jascha can catch his breath for a moment. A rare moment of peace while only a few meters away about 25,000 fans can hardly wait for the start of the World Cup match between Germany and Ghana. Just under half an hour until kick-off.

© Hamburger Abendblatt

© Hamburger Abendblatt

 The 25-year-old is project manager for the Kia Fan-Arena on the Holy Spirit field, responsible for the event logistics and infrastructure. “The jack of all trades” as Jascha says, on site since noon already, because all the necessary arrangements with police, emergency services and the security company have to be made so that everything goes smoothly during the game. Around 130 police officers and 85 Securities are on duty for the Germany match this evening. “We are prepared for everything,” Jascha says. Even the most extreme situation is thought through. “If it really comes to the worst-case scenario, everyone knows what to do.”

Radio, duck tape and multi tool – with his equipment belt, he looks like an elite cop. Only the uniform has been replaced by jeans and a black and red Germany jersey. His next assignment will not be long in coming. The message of a power failure reaches Jascha over the radio – and that just an hour before kick-off.

© Hamburger Abendblatt

The Holy Spirit field is well equipped for large public events © Hamburger Abendblatt

On the double, the 25-year-old makes his way through the crowd. [A classic rap song from a local Hip-Hop artist] echoes from the stage. Being out on major events as regularly Jascha knows how to move through the crowd in such situations, getting ahead quickly. Agility, sharp reflexes and confidence are clearly beneficial.

The next problem is already waiting on arrival at the Brazil marquee. At the neighbouring stall, serving black-red-golden shots to the visitors, the water is running. A hose valve is suddenly missing. “We cannot turn off the water,” Jascha says. “It’s serving the entire row.” But you know how: with a cable tie the hose is tied off. “It’s ok for now, but we need a new valve.”

The power outage, however, isn’t that easy to resolve. A fuse is broken. “Fridge, hi-fi and lighting system is simply too much for a grounding connection,” Jascha explains to the disappointed Brazilian. Now only the emergency service can help. Keeping it with the song “breathless” he is speeding back to the office container on the other side of the area.

© Hamburger Abendblatt

Yasha and his best friend the leather man © Hamburger Abendblatt

During a night like this Jascha must make similar kilometers as a Müller, Hummels and the like [German team]. He guesses the score mostly by the cheers or the groan of the fans. Nevertheless, the project manager loves his current workplace, where all generations and classes are celebrating together. “It is even more beautiful than in the stadium. They have the players on the field, here it’s the fans.”

They are about to be counted, estimated to be more precise. Together with colleague Tina Kugler and two police officers, he steps on a working lift up to about 30 meters height. It is only a few minutes until kick-off in Brazil. The area is already filled to two-thirds, but you can still see crowds coming toward the entrance from the subway in the distance. Only now I realize how difficult it is to estimate a moving mass. “Tonight we are full,” Jascha predicts. 50,000 fans came to the public broadcast in spite of occasional showers. But the rainbow over the Holy Spirit Field makes you forget even the little bit of moisture.

© Hamburger Abendblatt

The event site has hosted a public broadcast biannually since 2006. © Hamburger Abendblatt

As the ball is back in the game, Jascha is on his way back to the wheelchair platform. The security guard is not on position. Many fans have taken the opportunity to secure an exclusive, albeit unauthorized vantage point here. Jascha rushes on to the Security container, then two securities are sent from the entrances. A few minutes later Jascha, the security men and two police officers are politely but affirmatively clearing the platform. His radio still hums incessantly.

Circulatory collapse at bar 2, music too loud in Germany marquee, broken fence on the south side – within minutes Jascha must have a solution ready for every problem. For this job you need a lot of patience and a structured approach. Never lose your head or the humor. Not even stressful situations can take that away from him. “Except when I’m hungry.” For emergencies, the 25-year-old has a whole bar of chocolate hidden in the inside pocket of his jacket.

© Hamburger Abendblatt

Managing the security personnel is tough and writing their schedule requires a lot of work. © Hamburger Abendblatt

An assignment shortly after the restart: A television has changed its mind In the VIP-area: Instead of football it shows the broadcast of the Hurricane Festival. Fortunately, the celebrities have more than one TV between high tables and buffet. After a few minutes, the problem is solved. The chance to take a look at the action from the tribune. Then everything happens quickly: Corner shot by Kroos, header Mertesacker, Klose is there – Goal! Jascha throws his arms up into the air. The 2-2 for Germany and he is part of it. “What a rare chance.”

But now it’s back quickly to the office. In a few minutes, the game will be over and 50,000 people will be leaving at the same time. All exits must be open. Are all securities at their post? Together we push past the edge of the crowd, tripping over puddles of urine, vomit and food scraps. “Sometimes I have the feeling that I smell of it everywhere,” Jascha jokes and sprints on. The groan of the fans in the background reveals no good. Will Germany still lose the game? With quick steps, it goes back to the container, then on to exit 3. The pace is fast – in the game, as with Jascha.

© Hamburger Abendblatt

© Hamburger Abendblatt

Nearly an hour later it’s all over. Despite a draw the fans are leaving the site bawling towards the red light district. The honking of cars echoes across the square. What remains is a field of empty plastic cups and crushed promotional materials. The cleaning crew will start in a few hours. An irate fan, who has his long hipster beard dyed black-red-gold, is disputing over his cup deposit at a beer bar. Together with three securities Jascha runs over the empty space. The young man wants his deposit back, but cannot produce any tokens. He demands for the police to be called.

“The usual insanity,” Jascha says when we make a last tour of the grounds. The power in the Brazil tent is back on and the base is banging over the field. “Too loud” as Jascha finds and asks one of the happy dancing Brazilians to turn down the music. The nerves of the residents should not be overused. It’s not that easy next door in the Germany marquee. There’s no music playing, but the fans are singing even louder. They have another half an hour until the space is cleared. Six security guards are staying on for the night shift.

And Jascha? He will go home soon. First watch at the game. Or at least the review.

© Hamburger Abendblatt

Sponsors insist on their give aways, despite the mess they make. © Hamburger Abendblatt

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The Moral Duty of Power

Events attract a lot of people – at least that’s what we are hoping for most of the weekends during the summer. This post finally motivated me to roughly calculate the overall number of guests that stroll over our events every year.  26 events add up to about 5.6 million people. We operate mainly in northern Germany with exceptions in Munich, Cologne, Frankfurt, Berlin and Dublin. It is not easy to come up with a reliable number, firstly, because we do not do head counts (attendance is estimated in consultation with the police) and, secondly, because at some of the larger events we only manage certain areas. Also, there are most likely returning customers, who attend multiple events, so as you can see there is no practical way to figure out how many unique visitors we actually have. Being a recent graduate still feeling that I-am-going-to-change-the-world spark in my event manager heart I thought to myself that that is pretty damn impressive and that one cannot ignore that fact that millions of people eat, drink, buy and listen to what we chose – kind of. Basically what we do is sell concessions for our events. With that money we pay for infrastructure, security, entertainment, waste management … and hopefully my retirement yacht in a couple of years. Therefore our influence on consumption is only indirect. There are events that are not hugely profitable for vendors, so we have to take what we can get. I could come up with numerous excuses why we cannot give away concessions to organic and socially responsible companies only, but I would betray that spark that I do not want to lose to reality just yet. Here is what that it is telling me:

“Yasha, as the young amazing professional you are, who will most likely take over your father’s business one day, you have the power over 5.6 m people and what they stuff into their bellies, pockets and purses. You cannot ignore that power with a clear conscience. Use it!”

With that in mind I came up with the concept of our moral duty. I consider it my moral duty to offer organic, responsibly farmed and environmentally friendly sausages – for example. We have a customer, who does most of the grills at our events. Sometimes he gets the exclusive right to sell sausages, which obviously is more expensive. This is very convenient both sides. He has the necessary man-power, easy to handle grills, the experience and even a sausage factory to pull this off. I do not want to comment on the quality of his product, because I do not know much about it. All I can say for sure is that his meat is not organic. I personally believe that the average person is eating way too much meat and that eating less, but ‘better’ meat would greatly benefit our health and the environment. The problem is that our sausage guy is not going to like my idea, and neither will most of our guests. While I am under the impression that conscious eating is becoming more of a thing, the majority of western society still gives zero craps about where their food is from as long as it is cheap. That might not be true for some countries, but the Germans are known to be real bargain hunters when it comes to groceries. Hm, so there’s horse meat in the lasagne “but shit, it was 99 cents”.
Put into more general terms, it is our moral duty to use whatever power we have to do good. It does not matter if you are cleaning bathrooms and decide to switch to more environmentally friendly soap or if you are the CEO of a global clothing giant, who gets to decide whether to spend a little extra on the roof of your Bangladeshi factory. If you are an Olympic gold medal winner, get up there on that podium and tell the world that you wouldn’t fill up your Porsche with shitty gas and that you should take care of your body the same way. I am not claiming to be the first one to write about this idea, but that does not matter. The only thing that matters is that you after having read my jibber jabber ask yourself what you are in control of and what you are making of it. Make conscious decision and do not get lost in excuses. You might not change the world, but I am sure you can do good in your world.

I try to be realistic about the things I can change. I was eager not to lose track of my passion during the transition from university to full time employment, because what happens is that reality smacks you in the face with a bat as soon as you present your glorious ideas you and your brilliant flat mate came up with over one too many pints after having spent two hours on campus that day. That is why I was very excited when I stumbled upon the Club of Hamburg, a foundations that provides a setting to discuss, develop and promote ethical business practices and advice on leadership culture. I am part of a work group called ‘honourable merchant’ that focuses on the meaning of that ancient term, its history and future. During our meetings I am surrounded by a hand full of people, who come from all kinds of industries united by their belief that one should not abandon ethics for short term profits.

I hope I succeeded in motivating you to reflect on your role as someone who has the power to make decisions, no matter how insignificant they seem. If you don’t know where to start go look for your own personal ‘Club of Hamburg’ that can help you follow through with your ideas. No one ever changed the world over night or on their own.

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4 x PCMA Convening Leaders – The Story of a Student

2013 was my fourth and final year at PCMA Convening Leaders as a Student, although, as my Professor pointed out, I’ll never know for sure. I think I do know, because no matter how much I have enjoyed studying at Queen Margaret University in Edinburgh, I cannot wait to get out there and get my hands dirty and having attended four PCMA Annual Meetings is most certainly one of the reasons for that.

#1 Dallas, TXConvening Leaders 2010 Dallas, TX

I experienced my first Convening Leaders in Dallas, TX as greenhorn in the meetings and events industry and it was also my first year as a student in a different country, speaking a language that was not my mother tongue. Therefor the predominant feeling was being deeply impressed and a little overwhelmed. The most important thing I learned that year was how to network, which, as an outgoing and interested student, was something I took great joy in. All I had to do was watch our Professor, Joe Goldblatt, do it and repeat after him. I quickly figured out, which icebreakers work best, what professionals were interested in and what the dos and don’ts of networking are. We all agreed that the best thing to include in our elevator speech was to mention that we were from Europe. The professionals, mostly US Americans, loved meeting students from across the pond. So, my ProTip from Dallas is that you should think about what your own personal ‘Europe’ is. It might be a little more difficult, if you are meeting fellow countrymen and women, but there is something interesting about everyone.

#2 Las Vegas, NVConvening Leaders 2011 Las Vegas

In 2011 over 3,000 PCMA members met in Las Vegas, Nevada. In April the year before I had applied for the Student Planner Of The Year Scholarship, which included writing a proposal for one of the official educational sessions during the conference. I pitched my idea for a student panel discussion around the topic ‘Generation Y looks to the future’. I won the award and invited six interviewees, which were students from all over the US and a friend of mine from QMU. Jmichaele Keller, who, back then, was President and CEO of MeetingMatrix International, kindly agreed to lead the discussion. Because of the session I was quite busy during the conference and did not attend many other sessions. However, experiencing Las Vegas itself was impressive on its own and I met very interesting people and, again, our group had lots of exciting additional little trips organised in addition to the conference programme. One of my most memorable experiences was our visit of the MGM Resorts Events facilities where we got a tour of the impressive MGM in-house event company.
The session I organised in Vegas taught me that although us students are the future of the industry, we might not know where we are headed. After all, having experienced the past does matter, if you want to predict the future.

#3 San Diego, CAConvening Leaders 2012 San Diego

In January 2012 six QMU students and Joe met in San Diego. The moment my plane touched Californian soil I felt that there was something different about that place. I just came from a vacation with my family in Florida, which one the one hand is very similar, but simultaneously has a completely different vibe to it. We spent the first night at Lucky D’s Hostel, which is one of the greatest of its kind, before we moved to the Manchester Grand Hyatt for the duration of the conference. The service quality we experienced at the Hyatt was impressive. I have never before experienced such friendly and helpful staff at a hotel. They made our stay very special. Luckily we had the chance to meet up with the HR director, who told us all about the challenges of achieving and sustaining such a high service quality standard. We also met their head of food and beverage, who organised some of the conference’s receptions talking to us about how difficult it was to organise an event for event professionals. I have never actually thought about the PCMA Annual Meeting in that way, but when 3000 industry pros meet up, I can imagine that they won’t miss the tiniest detail.
I have to admit that the city of San Diego, its famous Zoo, the Gas Lamp District and the beach distracted me quite a lot from the conference, but that year I learned how tricky and elaborate it is to run a large business such as the Manchester Grand while making sure that each and every employee is always in top form and reads all your wishes from your lips.

#4 Orlando, FLConvening Leaders 2013 Orlando

Finally, our largest group ever to attend a PCMA conference flew to Orlando, Florida, unfortunately, for the first time without Joe, but he organised a great replacement. Richard Bent is also a lecturer at QMU, who is a Disney specialist. He has written several academic papers about the theme parks and knows his way around the city very well. We also met up with Joe’s best friend, Gene Columbus, who worked for Disney for 40 years and who took us around all the Disney parks constantly running into interesting people he knew and of which he had employed most himself.
That year I was awarded the Chairmen’s Scholarship, which got me into the Chairmen’s reception, which was a great opportunity to network with the big players of PCMA. As sort of a surprise the other recipient and I were offered work experience tailored to our career plans, which we expressed in our application.
Orlando might just have been my overall favourite conference. Sure, Las Vegas had the best opening reception, Dallas the most amazing closing event and San Diego the most delicious food, but Orlando with its theme parks, where we got several behind the scene tours, the conference sessions and our QMU group, which I am very proud of for being so professional and committed, scored the most overall points. One reason, I am sure, was that it was my fourth Convening Leaders and that I felt a little like a student attendee pro by then.

No matter, if you are a professional or still a student; I believe that attending conferences such as Convening Leaders is a great chance for personal and professional growth, as you get a sense of what’s really going on in the industry and you can meet old and new friends that might just open up the door to the next great chapter of your career. So get out there and start networking!

PCMA12 San Diego

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Steve and i

Over the past year I’ve been quite busy with personal matters, which is one reason why I haven’t blogged much during that time. However, I have found a topic, which links the two, business and personal affairs, quite nicely together. I started reading Walter Isaacson’s biography of Steve Jobs, which turned out to become one of my favourite books. It is partly a professional guide, a history of Apple Computers and the story of Jobs, connecting all three aspects, telling an interesting tale about a very special way to conduct business, honest marketing and how to create the most valuable company in history of man kind.

I admit that I was probably particularly thrilled by the book, because I red it in a time of personal self-discovery where “Steve Jobs” gave me the right impulses and answers I was looking for at the time. Nevertheless, I think that every business student and professional should read it, because it gives a very good example of a company whose success is not due to a CEO, who followed everything he learned in business school, but someone who had an idea, a simple set of values and no mercy when it came to compromises regarding quality or design. It teaches you the very important lesson that, if you want to become a successful entrepreneur you have to be true to yourself (no matter how cheesy that may sound).

I am not one of those people, who warship Apple unconditionally like a religion. I simply admire the company Apple Inc.. It is out of question, that Apple and most certainly Steve Jobs are/were not perfect, however, I do not know of a second company that is so passionate about and at the same time so good at what they do on such a large scale. You can learn a great deal about product development, marketing and leading a company from Jobs, although they would have to be very careful, because Jobs was more than a little crazy and you have to be careful which of his qualities you adapt.

Based on what I learned from the book Apple is a company that does not treat its marketing department as a bold-on, but rather tries to bring a message across they truly believe in. Jobs believed in what he did and did not try to trick consumers into buying his products attaching values to them people would aspire to. I heard many people criticising others for buying Apple products, because they were nothing but a status symbol, however, you will not get around the fact that they are of very high quality. After reading Jobs’ biography, I became even more a fan, because I learned about the passion products are designed in Cupertino. I guess wherever there is a cult you will find resistance and scepticism is just something that comes with being so successful.

One thing Jobs believed in was that everyone should stick to what they can do best and leave anything else to the pros. As part of our 4th year event module we have been discussing Marx’s ideas and other texts criticizing consumerism. In my opinion it is important to make conscious buying decisions in a world where marketers are constantly trying to stimulate our emotions creating wants and letting us forget about true needs. Ask yourself the question why you are buying an iPhone and not the more inexpensive alternative. If your honest answer is about functionality and quality and not about prestige and image you made the right choice.

So, be awake, make conscious decisions and reflect on your behaviour. By the way, the reason to read Jobs’ biography is that I did and loved it.

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Football Fever

Since the ‘Summer Fairy-tale’ and the Football World Cup in Germany six years have gone by.  2006 was the year the Germans rediscovered their passion and pride of their own nation. Although the black, red and golden flags were taken out very cautiously in the beginning something changed that summer. We became a little more confident showing were we come from and were very proud of our great team.

KIA Fan Fest 2012

It was also that summer when public broadcasts became very popular and we had events in every major city. We actually call it a public viewing when we watch a game on a large screen outside with many other people, but I was told that a public viewing is supposed to be the display of a corpse. So, there’s a little fun fact, but back to business.

Our company organised its first public broadcast in 2006 and it was a huge success, as the atmosphere during the WC was amazing. The heart of the event was the large LED screen hanging inside a stage. Opposite the stage was the business lounge with a large marquee and seats for paying guests. In addition to the VIP seats we had seats for families with children and other visitors, who preferred to sit down. However, the real action went down in the ‘stadium’, the space in between where tens of thousands of fans watched the games. Around the stadium we rented out space to vendors, who offered food, beverages, merchandise, beer, cocktails and so on. In order to add some additional incentives we offered a range of activities such as goal wall shooting, a bouncy castle and some other football and sports related stalls. It was an incredible party with an energy that I have never experienced before in my life.

The first event I worked at was the HYUNDAI Fan Park for the WC 2010 in South Africa. I was in charge of the business lounge, which sounds a lot fancier than it was, as my duties were more hands on rather than running around in a shirt and tie smiling all day. The business area consisted of the main seating area and the two-story marquee with the catering and VIP-reception. We had an additional stand for families sponsored by a health insurance company and a local newspaper. In addition to that our beer sponsor Carlsberg had a separate VIP-area, which was very nicely done and I once caught two mid rank police officers watching the games from there, hiding behind inflatable bottles whenever any of their colleagues would walk by. Finally, we had a beautiful two-story circular media marquee with a spiral staircase to the first floor and a viewing terrace.  My job was to make sure everything would run smoothly in that area. I had to organise drinks for the press, show media people around, fix water hoses and trouble shoot wherever necessary. It was an extremely hot summer and we had to put up water tabs that were freely accessible for everyone.

2012 my job was a lot more complex, I had many more responsibilities and I helped planning the event months in advance. Actually, we did not start as early as usual, as we had troubles finding a main sponsor. Finally, KIA gave us the approval and we could go through after we had already written the whole thing off. My father, who happens to own the company, hired an external project manager, Sandra Mill, who is a freelance event manager. She had a good reputation, as she had been managing another major event in Hamburg for a number of years. My dad later told me that one of the reasons he chose her, was that when he interviewed her, he gave her the worst possible job description and told her how stressful, horrible and hard her job would be, but as she kept calm not letting him scare her, my dad knew that she was the right one for the job.

We became the core team, myself being site manager, although we obviously had a very flat hierarchy being such a small team. Later a former apprentice of the company, Paul, who had finished his bachelor in business administration by that time, joined us. Furthermore, we got help from an intern, who joined in more intensely when the event started.

All in all we were a very good team pulling off such a large event in less than five weeks. I am actually having difficulties believing it myself right now. We had to meet with Police, Fire Fighters, Paramedics, the security firm, the local council etc. As site manager I was in charge of the logistics and all related things such as fences, barriers, containers, marquees, the stage, waste management, security, electricity, water supply and so on. We started setting up a week in advance with the stage, which was the largest element. For that entire week my phone literally rang every five minutes and for most of the time I was alone on site, as my colleagues were still in the office giving it the finishing touch.

It was a great relief, when the first kick-off of the tournament finally came. Of course we still had to get through the whole thing, but that is very different work from planning and building the whole thing up. I had learned in 2010, when I joined the team just for the event, that it is a lot more fun to be involved from the beginning, because you know more about the details and can enjoy watching everything working out.

This year I learned a lot more about sponsorship negotiations, client handling and careful logistical planning. We, the company that was official organiser of the event, financed the event with sponsorship money, vendor fees and beer sales. As the organiser we could simply keep the exclusive right to sell beer at the event, which we pass on to our affiliated company.

Part of our deal with KIA was that we would not be allowed to tell any third party about the content of the contract, so I cannot say much, but the negotiations were very tough and I learned how to represent my/the company’s interests and that even a written contract can sometimes be interpreted in two different ways.

Fan Fest Press Conference

Time will tell whether there is going to be a public broadcast of the WC 2014, as the time difference in Brazil could cause the games to be in the middle of the night, but lets hope for the best.

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